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Why The Shine Studio got a COMPLETE BRAND MAKEOVER


wellness, yoga, photoshoot, Erika Lundy, The Shine Studio, photography, Rittenhouse Square, Philadelphia

Introducing a COMPLETE BRAND OVERHAUL for The Shine Studio ✨


Why, you ask? 1 word:


YOU!


𝐓𝐡𝐞 𝐒𝐡𝐢𝐧𝐞 𝐒𝐭𝐮𝐝𝐢𝐨'𝐬 𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐓𝐘 𝐚𝐫𝐞 𝐛𝐨𝐥𝐝 𝐠𝐚𝐦𝐞𝐜𝐡𝐚𝐧𝐠𝐞𝐫𝐬. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬. 𝐏𝐢𝐨𝐧𝐞𝐞𝐫𝐬.

...So why did I have branding like every.other.photographer?! 🤷‍♀️


I started my business before “brand photography” was really a thing... and for female business owners EXCLUSIVELY? Uncommon.



Fast forward 4 years: Brand media has grown so much (which I absolutely LOVE!), but I felt I was following the herd: pastels and swirly fonts. Pretty, but far from uncommon.


I sought the help of a brand designer that also challenges the status quo: Sasha & her brilliant team at @daringcreative.co to help breathe new life into The Shine Studio. After she helped me sift through my 129314 ideas, here's where we landed:


✨ THE NEW VIBE: 𝗩𝗶𝗯𝗿𝗮𝗻𝘁. 𝗟𝘂𝘅𝗲. 𝗖𝗼𝗮𝘀𝘁𝗮𝗹. 𝗨𝗻𝗶𝗾𝘂𝗲. 𝗟𝗶𝗸𝗲 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗮 𝗹𝘂𝘅𝘂𝗿𝘆 𝗯𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗯𝗲𝗮𝗰𝗵𝗳𝗿𝗼𝗻𝘁 𝗵𝗼𝘁𝗲𝗹. Branding that speaks to the go-getters I am blessed to serve every day. ✨

The Shine Studio: 𝐕𝐢𝐛𝐫𝐚𝐧𝐭 𝐌𝐞𝐝𝐢𝐚 𝐟𝐨𝐫 𝐁𝐨𝐥𝐝 𝐁𝐫𝐚𝐧𝐝𝐬.




I am so excited for the number of things in the works with these updates!



👉🏼👉🏼 What do you think?? This brand means nothing without YOU, so I honestly can't wait to hear what you think!



Stay tuned for the new site reveal later this week (or catch a peek in my bio link!)



Got a question? 💌 Just reach out, or we can arrange a time to chat on the phone!⠀

And let's connect on Instagram for more tips as I roll them out!



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